Mastaneh (Masti) Lashkari, LMFT, is a licensed psychotherapist, executive coach, writer, and founder of The Psychology Projects. With a background spanning psychology, pharmaceuticals, marketing, sales, and banking, she integrates business strategy, neuroscience, therapy, and the connection between the mind, body, and soul to help individuals learn, grow, and excel.

Her career began in banking, where she worked her way up from a teller to a Premier Banking Manager. She consistently exceeded sales quotas, launched new products, and opened new branches. Later, she transitioned into pharmaceutical and medical device sales, holding positions across various specialties, including high blood pressure, diabetes, infectious diseases, and psychiatric medications.

While working full-time and attending school full-time, Masti pursued her bachelor’s and graduate degrees, earning credentials in marketing and psychology. However, upon entering the mental health field, she noticed a striking contrast: her psychology degree provided minimal education on human personality and behavior, while pharmaceutical sales invested extensive resources in training representatives to influence doctors, teaching them how to understand and persuade the human brain, even at an unconscious level. The disconnect was undeniable.