The Origin of the Story
Founder of The Psychology Projects | Holistic Psychotherapist | Executive Coach | Writer | Reiki Level II Certified
Welcome to The Journey of Transformation and Purpose
Mastaneh (Masti) Lashkari, LMFT, is a licensed psychotherapist, executive coach, writer, and founder of The Psychology Projects. With a background spanning psychology, pharmaceuticals, marketing, sales, and banking, she integrates business strategy, neuroscience, therapy, and the connection between the mind, body, and soul to help individuals learn, grow, and excel.
Her career began in banking, where she worked her way up from a teller to a Premier Banking Manager. She consistently exceeded sales quotas, launched new products, and opened new branches. Later, she transitioned into pharmaceutical and medical device sales, holding positions across various specialties, including high blood pressure, diabetes, infectious diseases, and psychiatric medications.
While working full-time and attending school full-time, Masti pursued her bachelor’s and graduate degrees, earning credentials in marketing and psychology. However, upon entering the mental health field, she noticed a striking contrast: her psychology degree provided minimal education on human personality and behavior, while pharmaceutical sales invested extensive resources in training representatives to influence doctors, teaching them how to understand and persuade the human brain, even at an unconscious level. The disconnect was undeniable.
Her final role in pharmaceutical sales, selling antidepressants during COVID-19, became a turning point. With her growing knowledge of disease states, misdiagnoses, and overmedication, she began to question the industry's approach. Realizing psychological labels were often used as rigid definitions rather than tools for deeper understanding.
Her struggles with depression and anxiety further fueled her passion for an approach that is both analytical and deeply human. She recognized the need for a deeper, more nuanced understanding of mental health—one that goes beyond traditional diagnoses and empowers individuals to take control of their healing.
Determined to challenge this framework, she founded The Psychology Projects, a practice dedicated to teaching people how to use their brains and understand the powerful connection between the mind, body, and soul.
Now, as a holistic psychotherapist, executive coach, and writer, Masti blends science, creativity, and storytelling to help individuals reclaim their narratives, break free from limiting psychological frameworks, and embrace personal growth on their terms—through the harmony of the mind, body, and soul.
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